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Government Technology
Klout and Kred Scores: Critical or Meaningless? – Government Technology
Government Technology
Companies like Klout and Kred score how influential individuals, brands and organizations are within their social media networks.
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Metrics providers offer social media influence scores; here’s what you need to know about them.
Do Social Scores Really Matter?
Unfortunately the answer is much more complicated than a simple yes or no. The majority of experts Government Technology spoke with said that, specifically in the public sector (versus the private sector), the social media influence scores of those who follow you tend to matter much more than your own scores. Why? Because others’ Klout and Kred scores can help you better identify whom in your constituency to respond to, as well as how best and how soon to engage with them. Social media influence scores essentially offer a shortcut to identifying, evaluating and engaging key influencers in your specific sector.
For example, someone with high Klout and Kred scores has a wide scope of influence online. What they say, post, share or tweet about your federal, state or local agency within their own and others’ social media networks has a higher potential to reach and impact others significantly more (and perhaps more meaningfully) than someone with low social media influence scores.
“If you are a government agency and you have someone yelling and screaming at you on Twitter or Facebook, or if someone just created a social media account simply to harass an agency, a social media manager or communications director could pick up on a person like that very quickly if they have both a low Klout score and low Kred scores,” said David Gerzof Richard, a social media and marketing professor at Emerson College in Boston and president of public relations and social media firm BIGfish.
“Conversely if you find people who have high Klout and Kred scores, and they really understand where your agency is going, and your agency’s goals, and they’re sharing your social media content, those people would especially be your super targets,” Richard said. “They’re the people you want to make sure are seeing your agency’s social media messaging and content, because they’re actively sharing it and they have a high rate of influence. What they share gets a lot of exposure and engagement, so it’s important to engage them.”
Examining your followers’ social media influence scores also helps to quickly, easily separate the “wheat from the chaff,” said Richard, enabling you to prioritize positive influencers and advocates over “noisy,” negative trolls and other disruptive followers. Be Aware, but not too Concerned
“I think it’s a good practice for state and local governments to be aware of their social media metric scores, but I wouldn’t say they should necessarily be concerned about them, particularly on a day-to-day basis,” said Bill Greeves, CIO of Wake County, N.C., and co-author of Social Media in the Public Sector Field Guide.
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One in three anglophone Canadians says not a single day goes by without checking into their social media feeds.
The report is based on telephone surveys with 4,001 anglophone Canadians in the fall and found almost seven in 10 Internet users declared they were regular social media users, logging on at least once a month. That figure was up by about six per cent compared to 2011.
Aimee Morrison: “I think social media is hitting a tipping point in a way that cellphones did in the later part of the 1990s, where we’ve moved from the stage where it was something that the early adopters did and then the hipsters did and then the kids did.”
Facebook remains far and away the most popular social network. About 63 per cent of surveyed Internet users and 93 per cent of social media users said they’re on Facebook. While Twitter gets a lot of media hype and is growing rapidly it’s not all that commonly used in Canada, according to MTM’s numbers.
Less than one in five Internet users surveyed said they were on Twitter in the last month, although those numbers had grown by 80 per cent in a year, up from just 10 per cent in 2011.
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A recycled paper mill claimed to be the most advanced in Europe has been officially opened by Michael Fallon, the UK’s minister of state for business & energy, at Partington Wharfside, Trafford.
SIACA said that the mill will help to some 450,000 tonnes a year of used paper from export by recycling it within the UK – reducing carbon emissions by 84,011 tonnes per year – equivalent to taking 28,000 cars off the road each.
Economic boost
According to the company PM-11 has led to the creation of 94 direct jobs plus opportunities for contractors and other roles.
“This cutting edge facility shows how state of the art technology and innovation can help drive growth. It’s a real boost for the economy and will create new jobs for Partington and the local area,” commented Fallon.
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Energy Scavenging is just one way ARL experts are getting more from existing resources, said Dr. Edward Shaffer, who is the Energy and Power Division Chief at the lab. Energy harvesting is critical to realize “net zero” energy use, a key element of the…
Department of Defense operational energy is an emerging area being shaped. It is what is required to train, move, and sustain forces, weapons, and equipment for military operations. It accounted for 75 percent of all energy used by DOD in 2009, according to the Energy website for DOD. It was in May 2011, when the Assistant Secretary of Defense for Operational Energy, Plans and Programs defined an operational energy strategy, and then published Operational Energy for the warfighter, a guide that would transform the way the DOD consumes energy in military operations.
Shaffer has a wide view of the energy needs across Army, DOD and interagency forums that explore complimentary ways of addressing energy and power technology gaps and reduce duplicated efforts, including the DOD Energy and Power Community of Interest and the Interagency Advanced Power Group that includes agencies like the Department of Energy and NASA. These communities are comprised of scientists, engineers, subject matter experts, technologists and program managers with a common interest in promoting innovative energy and power solutions for the nation.
At ARL, the future is a seamless energy architecture that begins with concepts like SmartBED, Long-lived Power and Fuel-Reforming for better energy convergence.
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Project consists of 22 V100-1.8 MW and 35 V100-2.0 MW wind turbines, which will be installed in Coquimbo region.
The order has been placed by Empresas Públicas de Medellín (EPM), a Colombian multi-utility focusing on power generation, transmission and distribution, natural gas distribution, wastewater treatment and telecommunications. The company’s power segment has an installed base of 3,250MW, equal to 23.5% of the national installed capacity.
The Los Cururos wind power plant will have an estimated annual production of more than 290,000MWh, […] it will provide enough electricity to cover the residential electricity consumption of more than 550,500 people in Chile.
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British Columbians have consistently called for an energy system that is independent, low-impact and as affordable as possible.
For many decades, the province has benefited significantly from the abundant and affordable supply of hydroelectricity provided through dams built by BC Hydro between the 1920s and the 1980s. Demand now significantly exceeds these aging sources of supply. […]
Wind energy is the ideal complement to B.C.’s existing hydro-dependent electricity system. B.C.’s wind energy resources produce more electricity in winter, when demand for power is at its highest and there is less water available to generate hydroelectricity. Better yet, we have the potential to integrate 6,000 MW of wind-generated electricity at minimal cost within BC Hydro’s existing and planned hydroelectric facilities, so wind-generated power is available when it’s needed. In fact, combining new wind energy resources with B.C.’s heritage hydroelectric resources will create a stronger hybrid electricity system better suited to the needs of the province than the system in place today.
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The Sierra Club in Nebraska criticized the state’s public power utilities for failing to get more wind power online to compete with Iowa, which landed a planned data center for Facebook Inc. in Altoona and increased incentives for Google Inc. that allow it to expand in Council Bluffs.
A Facebook spokesman confirmed in email to Midwest Energy News that access to wind power was a factor in its decision to locate in Iowa.
But John Boyd Jr., a New Jersey consultant who helps companies site data centers, told Midwest Energy News the demand for wind power was driven by marketing. “There’s public relations value above and beyond the economic value of wind energy,” Boyd said.
He acknowledged he doesn’t think wind power is the leading criteria for siting decisions. More important factors, he said, are tax incentives, real estate costs and the price of the electricity. Altoona will provide a 20-year property tax exemption to Facebook, but the jobs must pay at least $23.12 per hour.
Data centers typically are extremely large buildings that house computer servers designed to store massive amounts of data. They typically create few jobs.
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Five employees manage Starbucks’ social media and, with 34 million fans, have developed the fifth-largest brand on Facebook.
“Starbucks was holding Facebook promotions before most restaurants even figured out this was a space they needed to be in,” said Alicia Kelso, senior editor at Networld Media Group in Louisville, Ky., parent company of FastCasual.com and other online trade publications that track the restaurant business.
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DOVER – The Delaware Economic Development Office on Thursday gave provisional approval to a $15.5 million grant request by a Pennsylvania-based consortium of investors and stakeholders who want to build a $1.1 billion gas-fired CHP (combined heat…
The gas-fired power plant will produce twice as much energy as the fiber-optic data center needs, leaving half the power available to flow into the grid to be sold to the Delaware Municipal Electric Corporation, a wholesale utility that powers Newark, New Castle, Middletown, Clayton, Smyrna, Dover, Milford, Lewes and Seaford.
“Newark is very pleased [about the probable partnership],” said City Manager Carol Houck. “We believe it was bring with it many benefits.”
Gene Kern, CEO of The Data Centers, said there are advantages to a data center having its own power supply. First, electricity is the biggest expense for the fiber-optic data center. Second, local power outages will have no impact on fiber-optic service.
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