Starbucks presses social media onward

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Five employees manage Starbucks’ social media and, with 34 million fans, have developed the fifth-largest brand on Facebook.

Duane Tilden‘s insight:

“Starbucks was holding Facebook promotions before most restaurants even figured out this was a space they needed to be in,” said Alicia Kelso, senior editor at Networld Media Group in Louisville, Ky., parent company of FastCasual.com and other online trade publications that track the restaurant business.

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