7 Things You Can Legally Steal from Successful Companies

Data-gathering from scratch is a daunting prospect. The good news is a lot of this data has already been gathered for you by your competitors.

Source: thenextweb.com

“If you just want to get a list of the top influencers of an account, use this tool to generate the data. If you want more comprehensive data on your competitors’ followers you can use this tool. It is important to make connections with influencers early on so they can be evangelists for your brand.”

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10 Ways Twitter Will Change American Business – TIME

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Microblogging platform Twitter has 32 million users, an increase from about 2 million a year ago, according to research mentioned in the Wall Street Journal. Some Internet measurement services show…

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Twitter Acquires Data Analysis Startup Lucky Sort

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Twitter has acquired Lucky Sort, a startup that specializes in data visualization, the two companies announced Monday.

Duane Tilden‘s insight:

>The startup will move to San Francisco where it will join Twitter’s revenue engineering department.

Twitter has acquired multiple startups in the data space in recent months, including the scalable computing company Ubalo and the social TV analytics company Bluefin Labs.<

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New flash mob law to get tough on social media users

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According to a Huffington Post report and other media sources, on Friday, Illinois got a step closer to getting tough on persons who place posts on the Internet

Duane Tilden‘s insight:

>The lawmakers passed the measure to hopefully stop violent occurrences in which persons have gathered, run the streets and stopped traffic, robbed, and terrorized people. The flash mobs of note in Chicago have occurred along Michigan Avenue – the Magnificent Mile which is known for its high-end shops and stores. Other areas frequented by tourists have been targeted by the flash mob activists as well.<

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How To Triple Your Success Using #SocialMedia #Advertising Platforms | #Forbes

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The following guest post is by Neal Rodriguez, an online marketer who has helped iconic brands such as The Nielsen Company, Adweek, AOL, and dozens more meet their business objectives using social media and the search engines.

Duane Tilden‘s insight:

[…]

Last month, I delivered a presentation before some public relations professionals representing some of the biggest universities in the country. And when I suggested that they should consider using social ads to convince people to subscribe to their digital assets by Liking their pages on Facebook, or buying views on YouTube using their ad platform, many rejected the idea like I was passing them a plate of AIDS. Interestingly enough, Mr. Weintraub outlined some ways that public relations specialists or marketers assigned to acquire publicity can use social advertisements to target journalists, writers or reporters based on how they classify themselves and post their professional titles as an interest. He simply instructs his readers to target Facebook ads by listing keywords, such as blogger, editor-n-chief, correspondent, news editor, writer, columnist, and dozens more in the interest field.

On social media or other advertising platforms, I always aim to advertise for life-time value; meaning, I like to advertise to acquire contact information and/or have people subscribe to my digital assets like a Facebook business page, or email list. This way I can keep subscribers abreast of everything I’m communicating or marketing. With an engaged following, you create an endless line of opportunities to recoup your investment in the advertising every time you publish new content. Moreover, now that everybody’s a “journalist,” with the immediate ability to tweet, post on Facebook, or launch an online publication with WordPress or other type of open source content management system, when something is worth citing, you’ll have an active user base of publishers that are likely to link to your content. I have also managed email lists to which writers of mainstream media outlets are subscribed; thus having them on board also increases the chance of securing publicity on iconic publications. Mr. Weintraub’s approach, however, allows you target journalists that are not subscribed to stay abreast of your content. He argues that since social advertisements look like organic posts, media stakeholders are more likely to simply click and cite the piece of content to which they’re exposed.

Mr. Weintraub will delve further into how brands can leverage Facebook and other forms of social advertising during his upcoming talk at Search Exchange, in Charlotte, North Carolina in July.

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Klout and Kred Scores: Social Media, Politics and Influence – How it Works.

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Metrics providers offer social media influence scores; here’s what you need to know about them.

Duane Tilden‘s insight:

Do Social Scores Really Matter?

Unfortunately the answer is much more complicated than a simple yes or no. The majority of experts Government Technology spoke with said that, specifically in the public sector (versus the private sector), the social media influence scores of those who follow you tend to matter much more than your own scores. Why? Because others’ Klout and Kred scores can help you better identify whom in your constituency to respond to, as well as how best and how soon to engage with them. Social media influence scores essentially offer a shortcut to identifying, evaluating and engaging key influencers in your specific sector.

For example, someone with high Klout and Kred scores has a wide scope of influence online. What they say, post, share or tweet about your federal, state or local agency within their own and others’ social media networks has a higher potential to reach and impact others significantly more (and perhaps more meaningfully) than someone with low social media influence scores.

“If you are a government agency and you have someone yelling and screaming at you on Twitter or Facebook, or if someone just created a social media account simply to harass an agency, a social media manager or communications director could pick up on a person like that very quickly if they have both a low Klout score and low Kred scores,” said David Gerzof Richard, a social media and marketing professor at Emerson College in Boston and president of public relations and social media firm BIGfish.

“Conversely if you find people who have high Klout and Kred scores, and they really understand where your agency is going, and your agency’s goals, and they’re sharing your social media content, those people would especially be your super targets,” Richard said. “They’re the people you want to make sure are seeing your agency’s social media messaging and content, because they’re actively sharing it and they have a high rate of influence. What they share gets a lot of exposure and engagement, so it’s important to engage them.”

Examining your followers’ social media influence scores also helps to quickly, easily separate the “wheat from the chaff,” said Richard, enabling you to prioritize positive influencers and advocates over “noisy,” negative trolls and other disruptive followers.   Be Aware, but not too Concerned

“I think it’s a good practice for state and local governments to be aware of their social media metric scores, but I wouldn’t say they should necessarily be concerned about them, particularly on a day-to-day basis,” said Bill Greeves, CIO of Wake County, N.C., and co-author of Social Media in the Public Sector Field Guide.

See on www.govtech.com

How do you compare? New report reveals stats about social media usage in Canada

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One in three anglophone Canadians says not a single day goes by without checking into their social media feeds.

Duane Tilden‘s insight:

The report is based on telephone surveys with 4,001 anglophone Canadians in the fall and found almost seven in 10 Internet users declared they were regular social media users, logging on at least once a month. That figure was up by about six per cent compared to 2011.

Aimee Morrison:  “I think social media is hitting a tipping point in a way that cellphones did in the later part of the 1990s, where we’ve moved from the stage where it was something that the early adopters did and then the hipsters did and then the kids did.”

Facebook remains far and away the most popular social network. About 63 per cent of surveyed Internet users and 93 per cent of social media users said they’re on Facebook.  While Twitter gets a lot of media hype and is growing rapidly it’s not all that commonly used in Canada, according to MTM’s numbers.

Less than one in five Internet users surveyed said they were on Twitter in the last month, although those numbers had grown by 80 per cent in a year, up from just 10 per cent in 2011.

Read more: http://bit.ly/188PavD

See on www.ctvnews.ca

Starbucks presses social media onward

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Five employees manage Starbucks’ social media and, with 34 million fans, have developed the fifth-largest brand on Facebook.

Duane Tilden‘s insight:

“Starbucks was holding Facebook promotions before most restaurants even figured out this was a space they needed to be in,” said Alicia Kelso, senior editor at Networld Media Group in Louisville, Ky., parent company of FastCasual.com and other online trade publications that track the restaurant business.

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Hoax AP White House tweet tests firms scouring social media | Investing | Financial Post

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A tweet reporting explosions at the White House appeared on the Associated Press’s official feed Tuesday afternoon, sparking a temporary sell-off that briefly wiped out about US$140 billion in market value on the S&P 500.

Duane Tilden‘s insight:

Tuesday’s fateful tweet appeared at 1:07 p.m. EDT. It was picked up almost immediately by investors and analytic companies scanning Twitter for key words to determine breaking news or measure sentiment. Stocks and commodities moved sharply lower and bond prices soared.

Within minutes, analytics firm Dataminr issued an alert saying the AP account was probably hacked, citing another tweet by a reporter in the White House basement.

“We see this every time this type of news comes out: liquidity evaporates quickly. High-frequency traders cancel their orders on even one little tweet,” said Dennis Dick, a trader at Bright Trading LLC in Las Vegas.  Freeling-Wilkinson said analytics firms like his are more interested in looking at trends than individual tweets.  “I would never recommend that anyone trades on a single tweet,” he said.

See on business.financialpost.com