The report is based on telephone surveys with 4,001 anglophone Canadians in the fall and found almost seven in 10 Internet users declared they were regular social media users, logging on at least once a month. That figure was up by about six per cent compared to 2011.

Aimee Morrison:  “I think social media is hitting a tipping point in a way that cellphones did in the later part of the 1990s, where we’ve moved from the stage where it was something that the early adopters did and then the hipsters did and then the kids did.”

Facebook remains far and away the most popular social network. About 63 per cent of surveyed Internet users and 93 per cent of social media users said they’re on Facebook.  While Twitter gets a lot of media hype and is growing rapidly it’s not all that commonly used in Canada, according to MTM’s numbers.

Less than one in five Internet users surveyed said they were on Twitter in the last month, although those numbers had grown by 80 per cent in a year, up from just 10 per cent in 2011.

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