See on Scoop.it – Twitter & Social Media
“Are you new to Twitter or just want to build a substantial following on this popular social network? Here are 11 tips that I’ve found helpful.”
See on oedb.org
See on Scoop.it – Green Energy Technologies & Development
General Electric recently announced it had started testing the prototype of what it calls the world’s most efficient high-output wind turbine. The new 2.5-120 is being tested in Wieringermeer, Netherlands.
Combining efficiency and power output at low-wind-speed sites, the 2.5-120 captures a 25 percent increase in efficiency and a 15 percent increase in power output compared to GE’s current model. GE says wind farm operators at low-winds-speed sites can benefit from its efficiency and output, thanks to its advanced controls and 120-meter rotor which enable increased energy capture and greater power output in low-wind areas. The taller tower, which has a maximum hub height of 139 meters, makes it ideal for heavily forested regions in places like Europe and Canada.
See on theenergycollective.com
See on Scoop.it – Green Energy Technologies & Development
Distribution Automation (Smart Switches) routes power around potential problem areas, often with no noticeable interruption in service. Installation of these devices resulted in 82,000 fewer customer power interruptions in 2012. During the severe storms that hit the Chicago area in mid-April, DA devices prevented 20,000 service interruptions.
By remotely monitoring and controlling grid operations, Distribution Automation (DA) devices, or smart switches, are a central feature of smart grid technology and ComEd’s effort to reduce the frequency and duration of outages.
[…] if a tree were to fall on a utility pole resulting in an interruption, far fewer customers would be impacted because it enables us to better isolate the damaged section,” explained McMahan. “DA introduces a self-healing capability to the electric grid by allowing us to resolve issues before customers might even be aware of them, and that has a profoundly positive impact on people’s daily lives.”
When fully implemented, distribution automation and smart meters will communicate with ComEd’s operations center, alerting the utility of an outage and eliminating the need for customers to call to report they are out of power. […] To see how smart meters and DA devices work together, click this link http://youtu.be/L4xp7a1di7Y .
Under the smart grid law, ComEd committed to spend $2.6 billion over 10 years to strengthen and modernize the electric grid in northern Illinois. More than $1.3 billion is earmarked to deploy a Smart Grid system and install smart meters in four million homes and businesses to give customers greater control over their energy consumption and costs. The current schedule calls for ComEd to begin installing smart meters in 2015. […]
See on www.elp.com
See on Scoop.it – Green Energy Technologies & Development
The USDA Rural Development’s Rural Utilities Service (RUS) has now spent the $250 million committed for smart grid technologies.
This investment is helping smart grids to become the norm across the country. A side benefit is that utilities are also developing their smart grids for telecoms over and above that used by meters to send data to network controllers.
A hindrance to cities aiming to develop comprehensive WiFi networks has come from the powerful telecoms industry, which employs its lobbying clout to push for laws blocking or preventing municipalities from offering WiFi or fixed broadband services.
See on www.circleid.com
See on Scoop.it – Twitter & Social Media
The following guest post is by Neal Rodriguez, an online marketer who has helped iconic brands such as The Nielsen Company, Adweek, AOL, and dozens more meet their business objectives using social media and the search engines.
[…]
Last month, I delivered a presentation before some public relations professionals representing some of the biggest universities in the country. And when I suggested that they should consider using social ads to convince people to subscribe to their digital assets by Liking their pages on Facebook, or buying views on YouTube using their ad platform, many rejected the idea like I was passing them a plate of AIDS. Interestingly enough, Mr. Weintraub outlined some ways that public relations specialists or marketers assigned to acquire publicity can use social advertisements to target journalists, writers or reporters based on how they classify themselves and post their professional titles as an interest. He simply instructs his readers to target Facebook ads by listing keywords, such as blogger, editor-n-chief, correspondent, news editor, writer, columnist, and dozens more in the interest field.
On social media or other advertising platforms, I always aim to advertise for life-time value; meaning, I like to advertise to acquire contact information and/or have people subscribe to my digital assets like a Facebook business page, or email list. This way I can keep subscribers abreast of everything I’m communicating or marketing. With an engaged following, you create an endless line of opportunities to recoup your investment in the advertising every time you publish new content. Moreover, now that everybody’s a “journalist,” with the immediate ability to tweet, post on Facebook, or launch an online publication with WordPress or other type of open source content management system, when something is worth citing, you’ll have an active user base of publishers that are likely to link to your content. I have also managed email lists to which writers of mainstream media outlets are subscribed; thus having them on board also increases the chance of securing publicity on iconic publications. Mr. Weintraub’s approach, however, allows you target journalists that are not subscribed to stay abreast of your content. He argues that since social advertisements look like organic posts, media stakeholders are more likely to simply click and cite the piece of content to which they’re exposed.
Mr. Weintraub will delve further into how brands can leverage Facebook and other forms of social advertising during his upcoming talk at Search Exchange, in Charlotte, North Carolina in July.
See on www.forbes.com
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