Plastic Packaging Design Threatens New EU Recycling Targets

See on Scoop.itGreen & Sustainable News
Released: 25/04/2013 10:12:00

The new challenge should be that recyclability becomes a requirement fully equal to the other performance criteria. This will help to divert substantial quantities of plastics away from landfill and

Duane Tilden‘s insight:

Plastic packaging recycling does not begin with collection but design. Packaging design today is focused mainly on maximizing performance. Careless design often leads to incomplete emptying of a package and what about different combinations of polymers/materials which are incompatible for an efficient recycling process?

Plastics Recyclers Europe believe that the introduction of an EU classification system will assist designers in evaluating their creations from a recyclability point of view, in the addition it will help them in choosing the best options to improve their class.

Plastics Recyclers Europe would like to invite all interested parties to join Recy Class™ and increase plastics recycling across Europe.

More info:
www.plasticsrecyclers.eu

See on www.packagingeurope.com

More Major Companies Embrace New Recycling Label | Ethical Consumption

See on Scoop.itGreen & Sustainable News

A dozen major U.S. companies, including General Mills (NYSE:GIS), Kellogg’s (NYSE:K), Microsoft (NASDAQ:MSFT) and REI, have already joined the labeling scheme. Since launching last January, How2Recycle has established itself as the only labeling system that convey recyclability across all material types and provides explicit directions to consumers to influence their recycling behavior.

Duane Tilden‘s insight:

“Consumers are faced with a confusing landscape of material and recycling messages that are often inconsistent or misleading. We believe this label will help consumers and companies more effectively communicate recyclability and contribute to more successful resource recovery,” said Anne Bedarf, who led the development of the label, at a launch ceremony for How2Recycle last year.

“As we enable consumers to recycle correctly, we ensure more quality recycled material is available for us to use, our consumers send less waste to landfill, and we can reduce the energy needed to create new packages,” added Lorio, whose company was recently named one of the “Global 100 Most Sustainable Corporations in the World” by Corporate Knights.

See on www.justmeans.com