A dozen major U.S. companies, including General Mills (NYSE:GIS), Kellogg’s (NYSE:K), Microsoft (NASDAQ:MSFT) and REI, have already joined the labeling scheme. Since launching last January, How2Recycle has established itself as the only labeling system that convey recyclability across all material types and provides explicit directions to consumers to influence their recycling behavior.
“Consumers are faced with a confusing landscape of material and recycling messages that are often inconsistent or misleading. We believe this label will help consumers and companies more effectively communicate recyclability and contribute to more successful resource recovery,” said Anne Bedarf, who led the development of the label, at a launch ceremony for How2Recycle last year.
“As we enable consumers to recycle correctly, we ensure more quality recycled material is available for us to use, our consumers send less waste to landfill, and we can reduce the energy needed to create new packages,” added Lorio, whose company was recently named one of the “Global 100 Most Sustainable Corporations in the World” by Corporate Knights.
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