Predictive Analytics And The Power of Prediction – Small Business Trends

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Predictive Analytics And The Power of Prediction
Small Business Trends
Another interesting correlation experiment is the “Anxiety Index,” a correlation of blog mentions against S&P 500 performance. Fun correlated …

Duane Tilden‘s insight:

>“PA [predictive analytics]  in and of itself does not invade privacy – its core process is the opposite of privacy invasion. Although it’s sometimes called data mining, PA doesn’t “drill down” to peer at any individual’s data. Instead, PA actually “rolls up” learning patterns that hold true in general by way of rote number crunching across the masses of customer records.”<

See on smallbiztrends.com

New Study Shows 5 Factors Push Social Behavior and Not So-Called Influencers – Are Kred and Klout Wrong?

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Social influence is driven by 5 factors: message type, message form, device, time, and user engagement, according to new research by Lucule Consulting. So are you still counting on finding people with high “influence scores?

Duane Tilden‘s insight:

Indexes like Klout and Kred that are trying to prop up that idea are desperately trying to retro-fit more and more sources of social data to keep, well, their cred intact.  But according to Pente they have the problem exactly backwards: it’s not the “influencer” who changes behavior, it’s much more about the message–and the recipient.

Their statistical analysis indicates that the influence score accounted for only 3% of the variation in response. […]

Instead, consumers are more prone to react positively if a relevant message is received in a certain format (“News you Can Use,” for example) at certain times of the day when the level of engagement with a particular device is optimal (smart phones during the day, tablets in the evenings.)

We want to leave the idea of “sender” as influence,” says Klepic. “The mere fact that someone sends a message is too simplistic in social media. Just cause a message goes out in the “ether” doesn’t mean it has any impact at all. It is just broadcast.”

See on socialmediatoday.com