“We are seeing a shift away from waste as a mandatory public service to waste management as a sustainable business opportunity,” the report states. “We see the fastest growth in the next decade coming from diversion, recycling, recovery of valuable secondary raw materials, waste-to-energy, e-waste and sustainable packaging – as well as from emerging markets. We see considerable low hanging fruit potential given that 70 per cent plus of global waste is currently landfilled. ‘Greening’ waste management will require increasing MSW recycling by a factor of 3.5 times and doubling industrial waste recycling.”