Monitoring Motivates Less Electricity Use

See on Scoop.itGreen & Sustainable News

Researchers found that families that were simply told they were in a study to track electricity use reduced electricity use more than 2.5 percent.

Duane Tilden‘s insight:

>The general phenomenon is called the Hawthorne effect: study subjects change their behavior because they’re being observed. So researchers collaborated with a utility to test for the Hawthorne effect in electricity use.

They monitored almost 5,600 randomly selected households. Half received a postcard saying that their energy use would be monitored for a month for research purposes. They also got four follow-up reminder postcards over the month. They received no other information, instructions or incentives.

The control group monitored for the study got no notifications. That group continued using the same amount of electricity. But the families being tracked reduced energy use 2.7 percent. And when the study period ended, their energy use shot back up. The report is in the Proceedings of the National Academy of Sciences. [Daniel Schwartz et al., The Hawthorne effect and energy awareness]<

See on


1 thought on “Monitoring Motivates Less Electricity Use

  1. I’m really impressed with your writing skills as well as with the layout on your weblog.

    Is this a paid theme or did you modify it yourself?
    Either way keep up the nice quality writing, it is rare to see a nice blog like this one today.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s