Phones offer very little room for an expansive and clean user interface. Buttons are smothered for space, and there’s just too much social networking to fit into those teeny, tiny screens. Indeed, when you only have enough room to see four tweets at a time, scrolling becomes a chore.

Social media services provide loud vocal cords for businesses, but trying to orchestrate content promotion on your smartphone is madness. To do it effectively, you need quick, comfortable access to tools for scheduling, account management, and analytics, and these are available only on the desktop, often through desktop client software.